Our mission

Our mission is to change as many lives as possible through training.


Founded on a passion for CrossFit and community, WIT has grown to become a global multi-brand training retailer, working with the best names in the industry.


Now we’re ready to push further through evolution of our own WIT brand, international expansion and more physical experiences. We’re inviting our community to invest and become part of this journey.

As the expert training retailer we provide access to

Exclusive product drops and brand collaborations.

Community events and activations.

WIT athlete experiences and collections.